LUTEVITA — Press Room & Global Media Resources
A Japanese Behavior-Design Supplement That Transforms Daily Health Rituals.
Developed by a Japanese PhD pharmacist, "Lutevita" is a new category of supplement built on placebo science, behavioral psychology, and habit design.
Together with the habit-support app nometa, it offers a completely new health experience—one that is designed to help people continue.
*nometa is Japanese word means "to take a supplements".
For media inquiries, partnerships, or interview requests, please contact us through the page below:
https://yuru-store.com/ja-jp/pages/contact
Our Mission
Transforming health behavior through belief, action, and science.
The true power of a supplement is not determined
only by advanced ingredients.
It is shaped by expectation and consistency—
the human behaviors that make health habits sustainable.
Our mission is to
scientifically understand belief, design behavior,
and deliver lasting health routines.
This philosophy is deeply rooted in
Japan’s culture of steady, daily practice.
Founder Story
Why a Japanese pharmacist created a behavior-design supplement brand.
For years, I have researched pharmacology,
behavioral economics, and placebo science with one question in mind:
“Why do people struggle to continue?”
No matter how high-quality a supplement is,
its value becomes zero if a person cannot stay consistent.
This realization sparked the creation of Lutevita.
My own experience with panic disorder
showed me the profound impact of belief, expectation,
and small personal rituals on human behavior.
That insight led to one conclusion:
Designing behavior is just as important as designing ingredients.
From this philosophy,
the Lutevita supplement and habit-support app nometa were born.
The Problem
Supplements do not fail because of ingredients.
they fail because people cannot continue.
Millions of people around the world take supplements,
yet actual adherence remains low.
When people cannot continue, the value of supplements
is never fully realized.
The reasons are universal:
- Busy lifestyles
- Difficulty sensing immediate change
- Challenges in habit formation
- “I’ll do it later” postponement
The real issue lies not in the nutrients,
but in behavior itself.
Lutevita was created to solve this fundamental problem.
Our Unique Approach
Ingredients × Behavior × Expectation a new paradigm for supplements.
Lutevita integrates three domains:
1. Placebo Science (Expectation Design)
Research shows that expectation alters neural activity
and enhances perceived effects.
We harness this mechanism in a positive, intentional way.
2. Behavioral Psychology (Adherence Design)
We apply nudges, habit loops,
and gamified behavior design
to make the supplement experience naturally sustainable.
3. Japanese Health Culture (Ritual Design)
Inspired by Japan’s philosophy of daily repetition,
we redesign supplementation as a meaningful health ritual.
This approach creates
a supplement experience that grows in value the longer you continue.
Product: Lutevita
An eye-health supplement designed not only for efficacy but for consistency.
Lutevita contains high-quality liposomal lutein and liposomal vitamin C, carefully formulated as an eye-health supplement.
It is produced in a GMP-compliant factory in Japan, ensuring safety, purity, and consistency.
Key features:
- Lutein and zeaxanthin for visual function support
- Liposomal formulation for enhanced absorption
- Blue-light strain support
- Made in Japan (GMP)
- Designed to create a daily “ritual” experience
- Fully integrated with the nometa habit-support app
Not just strong ingredients a supplement you naturally want to continue.
Habit-Support App: nometa
A supplement becomes truly effective only when continued.
nometa was built to support that.
nometa is a habit-support app designed to improve supplement adherence.
Main features:
- Simple daily check-in to record intake
- Reminder notifications
- Visual streak tracking
- Behavioral design to make continuation enjoyable
- Helps improve adherence and habit stability
By designing both the supplement and the behavior system, we aim to create a world where “forgetting to take supplements” no longer happens.
Media Coverage
Featured in NutraIngredients – a leading global media outlet for foods and health.
Lutevita’s unique approach -designing behavior, not just ingredients- has gained attention in international media.
Partnership Opportunities
We are seeking international partners.
To expand globally, we welcome collaboration with companies in:
- Distribution & wholesale
- Retail (online/offline)
- Country-level distributors
- Wellness brand collaborations
- Digital health & app integration
- OEM / private label discussions
If you are interested in bringing this new concept to your country or market, we would love to connect.
Contact
For:
- Media interviews
- Distribution & wholesale inquiries
- Collaboration proposals
- Press requests
For media inquiries, partnerships, or interview requests, please contact us through the page below: